New iPhone cheaper and faster... Duh.
Harrison Keely Editor

Apple succeeded yesterday in making the iPhone just like every other portable device by making it, get this, cheaper and faster.

Sure, it's not everyday that a company slashes the price of its bestselling product in half (imagine a car company doing that), but Apple intends to meet its goal of selling ten million iPhones by the end of the year.

Six million so far is a pretty good indicator.

To ensure that the goal is met CEO Steve Jobs decided to address the biggest hurdles with the introduction of the new iPhone.

First, the price. When the majority of your competitors offer free products it's quite an accomplishment to sell anyone a $399 glorified cell phone.

Apple cut that price to $199, thanks to the help of AT&T, who is subsidizing the price of every phone.

Then you get to the workplace. A lot of companies rely on smartphones to transfer sensitive data and communicate in a uniform fashion.

The iPhone never rolled off the assembly line ready to go to work, but new document support for Officeand iWork, as well as tools for network administrators, have changed the game, positioning Apple against Blackberry, it's greatest competitor in the market.

The newest iPhone also introduces 3G and GPS to Apple's faithful.

Both features have been around for quite a while, and surprised many when they weren't included in the original phone. 3G speeds up data downloading on the iPhone by cutting webpage load time from around a minute to 21 seconds, about the speed of a traditional Wi-Finetwork.

GPS makes finding pinpoint locations accurate and quick, helpful for use with mapping systems.

The iPhone has essentially evolved further into a do-it-all computer, especially with the addition of the new "App Store," a place where users can wirelessly download software created by developers to their dream machines.

Before the introduction of the iPhone 2, many speculated that the phone would be the first to bring true cell video calls to the mainstream with a front-facing video camera.

No such news from Jobs & Co. this time around, but it isn't a challenge to guess that it's coming, and Apple will be the first to do it.

E-mail Harrison at hkeely@smokymountainsentinel. com.

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